Kellogg MBA Essays 2026-2027: Prompt, Word Limit and Video Essays
The Kellogg Full-Time MBA essay prompt for the 2026-2027 cycle, quoted from Kellogg's application instructions, plus the video essay format and the reapplicant essay.
Essay overview
For the 2026-2027 cycle, Kellogg requires one written essay of 550 words max, written in two parts, plus video essays. Reapplicants answer one additional 250-word prompt. Applicants who select an alternate program after submitting write a short paragraph explaining their interest in it.
Required essay (550 words max)
Kellogg essay question, 2026-2027
Part I: An MBA is a significant investment of time, energy and resources, and the decision to pursue one deserves serious reflection. Tell us about the pivotal experiences and decisions that have brought you to this moment in your career, how they have shaped your ambitions, and why now is the right time to take this next step. Part II: Now turn the lens outward: beyond what you hope to gain, what do you hope to contribute to the students who will learn alongside you?
Reapplicant essay (250 words)
How have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be?
Video essays
- Five questions.
- A brief moment to think about each question and up to one minute to respond.
- Due 96 hours after the application deadline.
- The video essay link appears on the Application Status Page after you submit the application and payment.
- Requires an internet-connected computer with a webcam and microphone; Kellogg estimates about 30 minutes including setup.
- Practice questions can be repeated as many times as you like; official answers cannot be redone.
Sources
- 1. Kellogg School of Management, How to apply to a Full-Time MBA: Essays